House manager Owen Heath, Northern Regional Manager Maggs Williams and Hotel Operations Co-ordinator Sue Taylor accept our award.
We're delighted to announce that Newfield Hall, our country house at Malhamdale has been awarded a 2023 VisitEngland ROSE Award in Recognition of Service Excellence.
This prestigious accolade is awarded annually to 100 accommodation businesses that go the extra mile to provide excellent customer service. Nominations for the award are based on a variety of criteria including the results of an annual VisitEngland quality assessment, observations of the assessor, customer feedback direct to the national tourist board, and online customer reviews. The final judging panel also look for an experience that sets winners apart.
Owen Heath, House Manager at Newfield Hall, said: “Winning the ROSE award is an absolute honour. For HF Holidays to be recognised by an outside organisation is hugely commendable, and it’s a great source of pride for me in knowing that my team are going that extra bit further to make Newfield Hall and HF Holidays the very best it can be. I make sure my team know the importance of customer service, giving each guest that ‘wow’ factor from the minute they walk through the door, and ensuring that they leave with a smile on their face, having had a holiday to remember.”
Congratulations to Owen and the team at Malham for being the first of our country houses to receive the ROSE award. We’d also like to say a big thank you to all of our colleagues and leaders across HF Holidays whose support helps create amazing experiences for our guests. It’s a well-deserved award and one of which we are very proud.
We’re aiming for all 16 of our country houses to receive nominations for the ROSE awards through our annual VisitEngland quality assessments, ensuring our guests can enjoy the same high standards across our portfolio.

If the flights we have organised are cancelled or changed, we’ll do everything we can to find alternative transport, with minimal disruption to your holiday
If we cancel your holiday, we honour all refund requests

We know that peace of mind is priceless, so we’ll always go above and beyond to meet – and exceed – expectations
If the flights we have organised are cancelled or changed, we’ll do everything we can to find alternative transport, with minimal disruption to your holiday

A British heritage brand with 111 years of experience
Offering a choice of over 260 itineraries in nearly 40 countries
Run as a co-operative with 40,000-plus members

If the flights we have organised are cancelled or changed, we’ll do everything we can to find alternative transport, with minimal disruption to your holiday
If we cancel your holiday, we honour all refund requests

We know that peace of mind is priceless, so we’ll always go above and beyond to meet – and exceed – expectations
If the flights we have organised are cancelled or changed, we’ll do everything we can to find alternative transport, with minimal disruption to your holiday

A British heritage brand with 111 years of experience
Offering a choice of over 260 itineraries in nearly 40 countries
Run as a co-operative with 40,000-plus members
© 2026 HF Holidays Limited. Registered in England, number 5713R. VAT Number 125 4899 87. All Rights Reserved.
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
Start your next adventure.
Click the heart icon on the search or holiday pages to save a holiday to your wishlist.